Discovering new ways to attract more clients can be a hassle for many insurance agencies. Many insurance companies offer similar coverage options. And with so many providers out there, it can be challenging to stand out among your competitors.
The Top 5 Social Media Sites Where You Can Gain More Insurance Clients
Insurance companies need to find a way to share what makes them different, so more consumers looking for new coverage options will take notice. One of the best ways to do this is by using social media to find more clients.
Facebook is still the number one option when we think about anything related to social media. So, it would make sense for any company, including insurance agencies, to advertise their services there.
But, to make the most out of your efforts to gain clients using Facebook, you need to do more than add a post or two every week linking back to your website. Take the time to share news and articles about things relevant to your particular coverage areas. Get in on the conversation with your followers and discuss essential topics aside from insurance coverage.
Don’t be afraid to share a fun image or meme suitable for a general audience now and then. It will not take away from your professionalism. Instead, it will show potential clients that your agents are regular people just like them. And that can make your agency more approachable.
Many people, even those who use the platform regularly, perceive Instagram to be a place to share selfies or your favorite vacation photos. But it is an excellent place for all types of businesses to raise awareness about what they have to offer their customers or clients. Has your insurance team received any recent awards lately? Or held a charity event? Use Instagram to share these important achievements with your current and potential clients.
Twitter is an excellent choice for all types of industries because it offers a fast and easy way to inform your clients about your business. The platform provides users with a consistent stream of information that is unedited, which means they don’t prioritize what users see, unlike Facebook. It allows you to get the word out about new coverage options or changes for your company to the people who need to hear about it most.
Pinterest focuses on images in a similar way that Instagram does. So, it is often overlooked when businesses create their social media accounts. But Pinterest has a vast audience and allows users to post links as well as photos, allowing you to direct future clients to your latest blog post or other relevant content they may find interesting.
What better platform to advertise your business on than a social media site where you can connect with others in the same industry? LinkedIn allows you to create a company page and create a network with other relevant companies. Users can also post status updates and encourage their audience to make contact with their agency through this platform.
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