Social media adds value to our lives in many ways by enriching connections between people. We have been using sites like Facebook, Snapchat, and Instagram to stay connected to family and friends, sharing baby pictures and vacation updates. But social media sites add tremendous value to businesses, as well.
LinkedIn is a great tool for connecting with colleagues and potential customers. The site has numerous ways you can engage, explore, and interact with people. This gives you lots of opportunities as an insurance agent to use LinkedIn to grow your network, learn more about our industry, develop leads, and increase your sales.
Read on to learn the top 6 best ways to use LinkedIn as an insurance agent, then contact us at Mastermind Insurance Copywriting to learn more.
Top Six Ways to Best Use LinkedIn as an Insurance Agent
LinkedIn offers many ways to engage and connect with other people, both within and outside your network. According to Pew Research Center, 28% of Americans use LinkedIn, and those numbers are trending up. We can expect to continue to see the rise in popularity of social media platforms like LinkedIn.
1. Write Content to Share Freely on the Platform:
Sharing free, helpful content is a great way to use LinkedIn. You can use the post feature and add relevant hashtags to your content. LinkedIn is a platform that encourages longer-form writing, so you can use it to elaborate on more technical concepts or to give color to complex coverage situations. Other people can comment, like, and share your post, which expands its reach. You can even tag others in your post to be sure they see it and comment on it. This begins to establish your credibility and shows you as an expert in the insurance industry.
2. Follow up With People you Meet:
When you meet someone in real life, be sure to grab their LinkedIn information to connect with them later. If you think of it at the moment when you are still together, you can use your mobile to scan their QR code from their profile, so you are immediately connected on LinkedIn.
If not, make it a habit to spend a few minutes after meetings to request connections. If you find a group on LinkedIn that several of your connections are involved with, join the group or request an invite. Being involved and engaged with relevant LinkedIn groups can demonstrate your commitment to excellence and knowledge.
3. Engage With Content Shared by Your Network:
When someone in your network shares relevant content, engage with it. You can use an emoji to like, love, or support the content, or you can add a comment to spark discussion. If you really like the content, you can share it on your own page and add your thoughts to introduce the topic to your followers. Engaging with other people’s content also encourages them to like yours – people tend to remember who supports them and offer the same in kind.
4. Build a Strong LinkedIn Profile to Represent Your Brand:
Your professional brand image should shine on your LinkedIn page. Make sure it looks good – a nice headshot, compelling headline, and typo-free description make for a great first impression. You do not have to pay for professional photos if you do not want to – mobile phone cameras can take a great shot but pay attention to your background, pose, and clothing and ask a friend to take the pics for you. Take time to develop your profile and build it to reflect your brand – it provides the first impression to any visitor to your page.
5. Try LinkedIn Tools to Maximize Your Reach:
LinkedIn offers several tools you may find helpful for maximizing the platform. You can use their email called InMail, which allows you to email people you are not connected with after an initial contact attempt. LinkedIn Pulse is a way to stay current on trends relevant to the insurance industry – or the industry of your customers. The service shows you articles and news relevant to your interests, which lets you comment on current events promptly and demonstrate your relevancy.
6. Follow Your Customers and Their Competitors:
Understanding your customer’s industries and how they are performing, relevant current events, and new trends can help you recommend new products and services that will help them. Knowing what your customer’s competitors are doing in the marketplace allows you to help your customer be proactive – what kinds of insurance coverage might they need to expand in new markets or with innovative products? Following your customer’s industries on LinkedIn can make you a more creative, proactive agent who is able to recommend timely solutions before your customer needs them.
Using social media to engage with customers is a smart business move. LinkedIn is a natural platform to start with as it was designed for professionals looking to network. You can start by engaging with other people’s content and sharing your own – adding value to discussions and posts is a helpful way to engage.
LinkedIn offers lots of services and extra options to help you customize your profile and maximize your use of the platform. It is user-friendly and easy to explore. If you want to explore additional tools, you can try a free month of LinkedIn’s Premium service by going to your home page and clicking the offer. LinkedIn Premium offers more InMail messages, the ability to see who has viewed your profile, access to free e-learning courses, and additional insights and metrics.
Be sure to follow your customers and their competitors on LinkedIn to stay ahead of relevant trends that could impact your customers – this lets you anticipate their needs and be receptive when changes to coverages are required. Your customers will appreciate your insights in making sure any emerging risks they face are protected.
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